Facebook Pixel allows us to measure the impact of Liip publications on Facebook.
LinkedIn Insight allows us to measure the impact of Liip publications on LinkedIn.
Hotjar is a tool for collecting and analysing the interactions of all users in the form of a heat map. This tool is used to improve the content provided.
Google Analytics is a tool provided by Google that enables us to collect and analyse information on the properties of the traffic visiting the website, the interactions with the content provided, and the consumption performance of all this content, in order to improve the content supplied.
Google Optimize allows you to offer multiple variants of a website's content or structure in order to determine the version that obtains the best results from users, also known as A/B testing, and to personalise a website based on how it is utilised by its users. This tool is provided by Google.